The Hard Sell
The Hard Sell.png
Appears On The Afterman: Descension
Track 3
Length 4:39
Written By Claudio Sanchez
Produced By Coheed And Cambria
Michael Birnbaum
Chris Bittner
Preceded By Key Entity Extraction V: Sentry the Defiant
Followed By Number City

The Hard Sell is the third song on the 2013 album The Afterman: Descension.


I’m paranoid and sick of this world’s misconception of things I did
My language poured across this wrist in a metaphoric disaster
My guess, I’m missing out on the punch line
Unless this hanging noose is fitted to be all mine.

I stood by everything I loved
While you never understood me much

‘Cause there’s only one of me
And too many of you fighting over nothing
Oh, there’s never enough cool for everyone
And before you know it you’re selling out to be in

These eyes ungoverned are tearing us apart
Their ears forsaken have given up on art
Now, why believe in anything they praise
When one hand holds them the victor
While the other holds the shovel to their grave

Oh this ticket window has closed
Save your money, baby…
The next show’s about start
Where else can you get to watch this talent fall…
One by one they drop.

"(1...) I have the great privilege (2...) and honor to present to you today the last great (3...) visionary in all our beloved (4) company, I present to you a man who brings (5...) new meaning to the ideas that we (6...) currently believe. Ladies and (7...) gentlemen, it is with my great respect (8...) I give to you, Mr. (9...) Sirius Amory."


In the coffee-table book published with some of the Special Editions, Claudio gave insight into how he came up with each track on the album. For this track, he wrote: 

"The Hard Sell echoes the sentiments of Sentry, in the sense of so many people pulling you in different directions in this industry. No one in this band—or a lot of bands we know and respect—gravitated to music for reasons outside of an innate love for it. We started making music because, as cheesy as it may sound, it was, and is, one of the only ways to relieve ourselves of emotions that would otherwise just stay confined until they exploded in less productive ways. The need for validation from those who don't like what we bring to the table was never a concern because making music for them wasn't the catalyst to do it in the first place. The music we create is simply a result of what we are at any given moment. I'd rather just keep doing what we do and understand that if it continues to resonate with our audience, it just means we're doing something right."

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